{"id":9175,"date":"2020-11-12T18:00:25","date_gmt":"2020-11-12T23:00:25","guid":{"rendered":"https:\/\/40.87.96.138\/?p=7154"},"modified":"2020-12-04T18:49:26","modified_gmt":"2020-12-04T23:49:26","slug":"food-beverage-magazine-culinary-worlds-of-snacks-and-sushi-collide-leading-innovator-hissho-sushi-joins-forces-with-frito-lay-to-unveil-first-ever-cheetos-flamin-hot-sushi-roll","status":"publish","type":"post","link":"https:\/\/staging.hisshosushibeer.bar\/my\/2020\/11\/12\/food-beverage-magazine-culinary-worlds-of-snacks-and-sushi-collide-leading-innovator-hissho-sushi-joins-forces-with-frito-lay-to-unveil-first-ever-cheetos-flamin-hot-sushi-roll\/","title":{"rendered":"Food & Beverage Magazine: Culinary Worlds of Snacks and Sushi Collide: Leading Innovator Hissho Sushi joins forces with Frito-Lay to unveil first-ever Cheetos\u00ae Flamin’ Hot\u00ae Sushi Roll"},"content":{"rendered":"
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Article Originally Published on Food & Beverage Magazine, \u1019\u1030\u101b\u1004\u103a\u1038\u1000\u102d\u102f\u1016\u1010\u103a\u101b\u103e\u102f\u1016\u102d\u102f\u1037\u1012\u102e\u1014\u1031\u101b\u102c\u1000\u102d\u102f\u1014\u103e\u102d\u1015\u103a\u1015\u102b<\/a> by Pepsico; Hissho Sushi<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Customers will experience the rush of heat in every bite as Hissho\u2019s specially-trained sushi chefs craft the Cheetos Flamin\u2019 Hot roll with a triple threat of Spicy Krab, crushed Cheetos Flamin\u2019 Hot snacks and a drizzle of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors \u2013 avocado, cream cheese and cucumber. By: PepsiCo, Hissho Sushi<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For the first time in its history, industry leader Hissho Sushi is joining forces with the maker of America\u2019s favorite snack foods, Frito-Lay, to unveil a new, never-tasted-before sushi roll \u2013 the\u00a0Cheetos\u00ae Flamin\u2019 Hot\u00ae Roll<\/em>.<\/p>

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Hissho Sushi and Frito-Lay , both known for delivering exciting flavors and elevating experiences, are pushing the fiery limits by bringing the eight-piece Flamin\u2019 Hot\u00ae Roll to more than 700 locations across the country, including in the deli sections at local grocery stores, college campuses, hospitals and airports.<\/p>

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Customers will experience the rush of heat in every bite as Hissho\u2019s specially-trained sushi chefs craft the roll with a triple threat of Spicy Krab, crushed Cheetos\u00ae Flamin\u2019 Hot\u00ae snacks and a drizzle\u00a0of hot mayo and oil. Paired with these fiery ingredients is a cooling trio of flavors \u2013 avocado, cream cheese and cucumber.<\/p>

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\u201cIt\u2019s an honor for Hissho Sushi to partner with iconic brands like Frito-Lay and Cheetos to take our consumers\u2019 sushi experience to the next level,\u201d said Dan Beem, CEO of Hissho Sushi. \u201cWe also know that our retail partners\u2019 customers demand new and authentic innovation \u2013 from moms on the go bringing home dinner to their family or the typical college student yearning for\u00a0 a new food adventure. The\u00a0Cheetos\u00ae Flamin\u2019 Hot\u00ae Roll\u00a0<\/em>absolutely delivers on those desires.\u201d<\/p>

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With growing opportunities surrounding prepared foods, and increased competition to offer more inventive and convenient grab and go options, Hissho and Frito-Lay\u2019s innovative chefs came together to build a creation that thinks outside the roll! The flavor-packed\u00a0Cheetos\u00ae Flamin\u2019 Hot\u00ae Sushi Roll<\/em>\u00a0takes an iconic American snack and pairs it with Japanese tradition.<\/p>

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\u201cWe are very excited for the opportunity to work with Hissho Sushi, and bring our fans a unique spin on the flavors they love and want,\u201d said Chas Cahn, Sr. Marketing Director of Frito Lay\u00a0 Foodservice Innovation. \u201cHissho\u2019s premium, hand-crafted sushi coupled with our Cheetos\u00ae Flamin\u2019 Hot\u00ae snacks will truly deliver a one-of-a-kind experience that will bring the fire to sushi and Cheetos\u00ae<\/em>\u00a0lovers like never before.\u201d<\/p>

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ABOUT HISSHO SUSHI<\/b>
Hissho Sushi, headquartered in\u00a0Charlotte NC, is the second-largest sushi franchise in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America,\u00a0Grant Thornton’s\u00a0NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 1,100 locations in 42 states. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good.<\/p>

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ABOUT CHEETOS\u00a0<\/b>
Cheetos is one of the many brands that make up\u00a0Frito-Lay North America, the\u00a0$17 billion\u00a0convenient foods division of PepsiCo, Inc. (Nasdaq:\u00a0PEP<\/a>), which is headquartered in\u00a0Purchase, NY. Learn more about Frito-Lay at the corporate website,\u00a0http:\/\/www.fritolay.com\/<\/a>, the Snack Chat blog,\u00a0http:\/\/www.snacks.com\/<\/a>\u00a0and on Twitter\u00a0http:\/\/www.twitter.com\/fritolay<\/a>.\u00a0<\/p>

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ABOUT PEPSICO<\/b>
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than\u00a0$64 billion\u00a0in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than\u00a0$1 billion\u00a0each in estimated annual retail sales.\u00a0Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit\u00a0www.pepsico.com<\/a>.\u00a0<\/p>

Media Contact:
Katie Parker
katie@mckeemanpr.com<\/a>
704-989-1597<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Article Originally Published on Food & Beverage Magazine, click here to read the\u00a0original by Pepsico; Hissho Sushi Customers will experience the rush of heat in every bite as Hissho\u2019s specially-trained sushi chefs craft the Cheetos Flamin\u2019 Hot roll with a triple threat of Spicy Krab, crushed Cheetos Flamin\u2019 Hot snacks and a drizzle of hot […]<\/p>","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[406,377,407,375,378,408,108,363,364,366,72,380,373,376,374,409],"_links":{"self":[{"href":"https:\/\/staging.hisshosushibeer.bar\/my\/wp-json\/wp\/v2\/posts\/9175"}],"collection":[{"href":"https:\/\/staging.hisshosushibeer.bar\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.hisshosushibeer.bar\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.hisshosushibeer.bar\/my\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.hisshosushibeer.bar\/my\/wp-json\/wp\/v2\/comments?post=9175"}],"version-history":[{"count":3,"href":"https:\/\/staging.hisshosushibeer.bar\/my\/wp-json\/wp\/v2\/posts\/9175\/revisions"}],"predecessor-version":[{"id":9226,"href":"https:\/\/staging.hisshosushibeer.bar\/my\/wp-json\/wp\/v2\/posts\/9175\/revisions\/9226"}],"wp:attachment":[{"href":"https:\/\/staging.hisshosushibeer.bar\/my\/wp-json\/wp\/v2\/media?parent=9175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.hisshosushibeer.bar\/my\/wp-json\/wp\/v2\/categories?post=9175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.hisshosushibeer.bar\/my\/wp-json\/wp\/v2\/tags?post=9175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}