Dan Beem, Hissho Sushi CEO, said the company’s retail partners’ customers “demand new and authentic innovation.”
“The Cheetos Flamin’ Hot Roll absolutely delivers on those desires,” he said in a written statement.
Frito-Lay has partnered with several other restaurants to offer items made with its fan-favorite Cheetos Flamin’ Hot snacks, including Taco John’s for a Flamin’ Hot Cheetos Burrito, Burger King for Flamin’ Hot Mac n’ Cheetos and Carl’s Jr for a burger topped with the snacks. Last year, Frito-Lay even opened its own pop-up Flamin’ Hot Cheetos restaurant in Los Angeles with items as diverse as steaks and chocolate shakes made with Flamin’ Hot Cheetos.