Brief description of business: Franchisor of sushi restaurants within grocery stores, college campuses, airports and corporate offices.
Your responsibilities: I lead finance, accounting, supply chain and M&A.
Year started at company: 2018
Number of employees: More than 80 local; more than 250 total
Unique challenge of the past year:
Like everyone, the pandemic has been a challenge for our business; however, we were able to come together as a team to drive cost savings as well as generate creative promotional programs to improve sales results. While our business is not fully back to pre-pandemic sales in all channels, we are pleased with where we are today.
Advice to an aspiring CFO:
Take time to understand the underlying drivers of financial performance at your company so you can explain what the company needs to do to improve performance. A good finance leader does not just report news (i.e. make sure the numbers are correct and accurate); they impact future performance by helping educate others about changes they can make to help improve results and drive better returns.
Who or what made you successful?
I think having a blend of finance, strategy and business experience in my past roles has helped set me up for success. I tried to look for opportunities to take on a new challenge or move into a new area of the business because it helped me gain new experiences that increased my knowledge base or allowed me to develop a new skillset. This also enables me to look at key decisions from both the business side and the finance side so I can provide a balanced opinion to our team.
Hissho currently offers five different poke bowls, which vary depending on the location. The company’s signature bowls include Classic Hawaiian Poke, Mango Salmon Poke and Blake Dragon Poke. Grocery shoppers can order a signature bowl or build their own right there in the deli section.
In 2019, Hissho introduced two new bowls: Aloha Poke and Salmon Lover Poke.
Aloha pairs tuna, fresh ginger, edamame, blueberries, red onion and red radish on a bed of sushi rice and lettuce. The unique combination delivers “fresh, powerful flavors,” Wilde says.
Salmon Lover Poke Bowl boasts not only great flavor but eye-popping color, he adds. Hissho paired fresh citrus with cherry tomatoes and mangoes. Toppings like seaweed salad, sliced almonds and fried onions complete the savory, sweet bowl.
As far as trends in poke go, Hissho is seeing more and more consumers filling their bowls with bold fruits, spices, umami sauces and crunchy textures, Wilde says.
The demand among shoppers for wild and sustainably caught seafood is more prominent than ever across the industry, Rider says.
“Especially when it comes to preparations like poke, where quality is top-of-mind, specifying Alaska as the source helps communicate the message of quality and sustainability,” she adds.
Fifty-eight percent of seafood shoppers are more likely to purchase seafood when paired with the Alaska Seafood logo, Rider says, citing Technomic research from 2018.
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အထူးသဖြင့် Gen Z စျေးဝယ်သူများ၊ စားသုံးသူများအတွက်အဓိကကျသည့်ပရိသတ်များသည်သူတို့၏အစားအစာများသည်မည်သည့်နေရာမှလာသည်ကိုသိရှိရန်ပိုမိုစိတ် ၀ င်စားကြသည်။
