The Hissho Team had an amazing time at this year’s IDDBA Dairy-Deli-Bake Seminar and Expo in Atlanta, Ga.

For those not in the know, IDDBA is the International Dairy-Deli-Bakery Association – an essential resource for dairy, deli and bakery professionals. Originally founded in 1964 as the Wisconsin Cheese Seminar, it has evolved over the years to reflect the changing needs of professionals in the dairy, deli, bakery and related industries.
Each year, IDDBA conducts an annual seminar and expo, “Dairy-Deli-Bake,” that features the finest in dairy, deli and bakery: new products, new suppliers, new contacts, new (and old) buyers and new ideas. For the past several years, Hissho has been honored to be an exhibitor at this exciting show.

The Hissho crew arrived on Friday to unload our goodies and check out our booth space. (We were super stoked about being neighbors with Stacy’s Pita Chips and Sabra – can we say, “Nomz?!”)


On Saturday, we jumped into action early, setting up our booth and prepping food for our sampling. This year’s show was extra special for us as we were debuting our hot foods program, Asian to Go, to new prospects. So with a double duty of sampling both hot food and sushi, the team had a lot of veggies to chop!

The show runs three days, typically Sunday through Tuesday, and our chefs banged out some fantastically colorful displays for each day.





All in all, we had a great show! We were able to meet tons of new people, see some familiar faces and sample some wickedly awesome food. We hope to see everyone again in 2016!

Congratulations to James Engle for winning our Hissho Birthday Contest!
James created several new rolls for us…don’t they sound delicious?! Which would you choose?

• A breakfast roll with egg, ham, cheese and rice!
• Rice, egg whites, salmon, and tuna roll!
• A spicy cucumber, celery, and salmon roll!
• Yellowtail, crab, salmon roll!
• Rice, salmon, tuna, and shrimp roll!

Thanks to everyone who participated!

Our awesome volunteers at Hissho brought a lot of smiles today!

Through donations raised by our Hisshonians, we purchased sandwiches, chips, fruit, cookies and water, and assembled “brown-bag” lunches and distributed them at Crisis Assistance Ministry here in Charlotte, N.C. (Check them out here! http://www.crisisassistance.org/)

The gratefulness and appreciation shown by the recipients was significant and heartwarming. Thank you to all of our Hisshonians for your support and dedication in giving back to the community!

It seems a leprechaun left a huge pot of gold at Hissho this month! But, this pot of gold is EXTRA special!

Those shamrocks you see are actually donations from our humble Hisshonians! For the past two weeks, we’ve asked our Hisshonians to donate however much they’d like to go towards buying lunch for those in need.

We’ll purchase sandwiches, chips, fruit and water, and our awesome volunteers will assemble “brown-bag” lunches and distribute them at Crisis Assistance Ministry here in Charlotte, N.C. (By the way, if you’re local and want to see how you can volunteer with this great organization, click here: http://www.crisisassistance.org/)
Stay tuned for more on this project!! And we want to know: how are YOU bringing a little luck to someone?!

How lucky are we to kick off our blog with a recap of our festive Chinese New Year celebration?!
Eager faces gathered Thursday afternoon at Hissho HQ to kick off the Lunar New Year celebrations. Hisshonians, one by one, received traditional red envelopes for good fortune in the new year.

Traditionally, red envelopes are passed out during the New Year celebrations and almost always contain money – the amount of which should be of even numbers!
Then, with accompanying loud drums and cymbals, a dragon weaved its way in and out of the crowd. Hisshonians placed more red envelopes into the Dragon’s mouth to bring on a little more good luck for the new year!

 

The Dragon (and Lion!) dances are very common during Chinese New Year celebrations. Some believe the loud drums and cymbals combined with the frightening faces of the dancing Dragon or Lion can push bad or evil spirits away. Some more elaborate dragons can employ dozens and dozens of performers!
After the dragon went back to his lair, we played a Chinese New Year-themed game of “backwards charades.” For this, we split into four teams and each team designated one representative who would attempt to guess which Chinese Zodiac animal their team was trying to act out in “charades.” As you would expect, this resulted in lots of laughter, random animal answers and more craziness.
After the laughter subsided and a winning team was declared, we all enjoyed a wide array of sweet desserts, smoothies and fresh coffee to finish ringing in a sweet new year! It was a fun afternoon filled with laughter, good fortune and smiles!
Did you celebrate Chinese New Year? Tell us what you did for your celebrations!